MIAMI: The Greater Miami Convention and Visitors Bureau (GMCVB) recently issued an RFP for a digital AOR.
The scope of work includes social media, digital strategy, media planning and buying, web development, eCRM, SEO, and analytics.
The three-year account is worth $3 million to $4 million, which includes advertising spend and media buying.
USDM.net has handled the account for the past eight years, but the bureau has never formally issued an RFP for its digital business. According to Rolando ...