MIAMI: The Greater Miami Convention & Visitors Bureau has hired Four bgb to promote the Miami area and its beaches in the UK market.
As part of the three-year contract, the firm will develop a strategic PR plan. It is expected to include arranging media visits throughout the year, securing high-profile, targeted TV broadcasts, and developing radio promotions on targeted stations. The firm will also disseminate press releases and conduct social media outreach, according to the RFP for the contract.
London-based ...