Client: Greater Miami Convention & Visitors Bureau (Miami)
Agency: Current Lifestyle Marketing (New York)
Campaign: It's So Miami
Duration: April - August 2012
Greater Miami Convention & Visitors Bureau (GMCVB) and AOR Current Lifestyle Marketing brought Miami to downtown Manhattan on July 31.
“The campaign was a crystallization of our new ‘It's So Miami' brand positioning,” explains Rolando Aedo, EVP and CMO at GMCVB. “The concept is about celebrating quintessential only-in-Miami moments -- the ...