MIAMI: Looking to expand upon Miami Beach's image as a destination for tourists and business groups, the Miami Beach Visitor and Convention Authority (MBVCA) hired Hill & Knowlton as AOR.
The selection follows a competitive review and marks the first time the organization has hired a PR firm. The budget for the one-year account is $250,000.
As an established destination brand in the US, MBVCA was particularly interested in finding an agency partner that could help support its global efforts and ...