Company: Avocados from Mexico
Campaign: Mini Chef Video Contest
Agency: Lewis & Neale
Launch: November 14

Objective: Avocados from Mexico, the brand name of Hass Avocados produced in Michoacán, Mexico, will launch the Mini Chef Video Contest this month to target moms and their families.

“It's educating moms and kids about Avocados from Mexico,” says marketing director Emiliano Escobedo. “We have found those who take part in video contests spend quite a bit of time researching. They want ...