Communications campaigns surrounding state propositions and local ballot initiatives need to incorporate a variety of tactics if they hope to achieve the desired result.
At first glance, the issue seemed to be a simple matter of convenience: Shoppers in Massachusetts buying groceries might naturally want the option of picking up a bottle of wine at the same time. At least that was the argument in favor of 2006's state ballot question 1.
Big supermarket chains in the state, like Stop & ...