MINNEAPOLIS: Merrick Pet Care has appointed Carmichael Lynch Spong as its first AOR after an RFP.
Four agencies competed in the review, said Carolyn Hanigan, VP of marketing at Merrick. She declined to name the other firms.
The company selected Carmichael because of its experience integrating pets into creative work for other clients like Subaru of America, said Hanigan. She added that Merrick was impressed by the agency because it works with the Animal Humane Society, as well.
“I think they ...