NEW YORK: Breaking a tradition of leaking merger news to The Wall Street Journal's Monday edition, the Abernathy MacGregor Group employed a slightly different media relations tack when handling the $2.8 billion merger of printing firms RR Donnelley & Sons (which prints PRWeek) and Moore Wallace earlier this month. For this deal, the firm worked with reporters from all the major business dailies on Sunday.
"The strategy was to have a level playing field for all the media," said Steve Frankel, ...