SACRAMENTO, CA: Mercury Public Affairs has launched a digital practice led by former Virgin America corporate communications VP Abby Lunardini.
Mercury Digital officially launched last month. It has already signed a number of public- and private-sector clients, including Virgin America. The practice offers services in social analytics, digital content creation and campaigns, and crisis management. It will operate across Sacramento, San Francisco, Los Angeles, Washington, DC, and New York.
Mercury recruited Lunardini last October to help partner Adam Mendelsohn start ...