MEXICO CITY: Pharmaceutical giant Merck is determining whether to widen the scope of a recently launched website to target women in Latin American countries outside of Mexico.
Estarbienmujer.com features information on conditions such as depression, cancer, asthma, and allergies, among several others. The site is targeting women specifically in Mexico as part of its pilot phase.
Statistics show that women are most responsible for other people's health in the region, said Veronica Trulin, director of regional communications in Latin America ...