MONTVALE, NJ: Scott Keogh, former GM of corporate communications for Mercedes-Benz North America, has been promoted to a new position, general manager of Smart USA.
Mercedes created Smart in 1994 with SMH, the maker of Swatch watches. Keogh joined Mercedes North America in 1994, and has also worked on marketing assignments for the company in Germany. He'll be responsible for sales, marketing, product planning, and retail development of Mercedes' Smart brand in the US. Mercedes is planning to bring its first ...