NEW YORK: Former Hewlett-Packard (HP) CMO Michael Mendenhall has joined Lipman, a lifestyle and fashion advertising agency, as president and COO.
Mendenhall confirmed his new role and explained that the agency is looking at a more integrated model, including a greater investment in social media.
"I believe it's important to have an integrated model under one P&L. Therefore, you have complete cooperation within the different functions at an agency," he said. "[Digital] was a big part of what I did ...