Rape is still a very high-incidence crime. One in four US women will be raped in her lifetime, and on average a woman is raped every 54 minutes in California.
With that reality, the California Coalition Against Sexual Assault (CALCASA) hired LA-based PainePR to put together a campaign that focused not on helping women protect themselves, but on what should precede it - rape prevention. To do that, they needed to talk to young men, ages 14 to 18, and convince ...