Client: Memorex (Oakdale, MN)
PR agency: Padilla Speer Beardsley (Minneapolis)
Campaign: Memorex Celebrates 50 years with Yo Gabba Gabba!
Duration: June 1-September 30
Budget: $200,000
Memorex, which became well known to consumers in the 1970s as a maker of cassette tapes, turned 50 last year. As technology has evolved, so has the company, which today makes hundreds of electronics, including iPod docks and Wii accessories.
To raise awareness of ...