Client
Melitta USA (Clearwater, FL)
PR agency
 
French | West | Vaughan (Raleigh, NC)
Campaign
 
Melitta Private Café
Duration
 
December 1-15, 2011
Budget

$75,000

Melitta USA asked AOR French x West x Vaughan to come up with a holiday PR campaign that would engage influencers in Philadelphia and complement a TV ad for its café collection line of super-premium bag coffee.

The ad features a waiter traveling ...