Client
Melitta USA (Clearwater, FL)
PR agency
French | West | Vaughan (Raleigh, NC)
Campaign
Melitta Private Café
Duration
December 1-15, 2011
Budget
$75,000
Melitta USA asked AOR French x West x Vaughan to come up with a holiday PR campaign that would engage influencers in Philadelphia and complement a TV ad for its café collection line of super-premium bag coffee.
The ad features a waiter traveling ...