MedImmune builds on election buzz for flu-vaccination efforts

Organization:     MedImmune

Campaign:   Flu Vaccination: Choose Your Administration

PR team:    Fleishman-Hillard

Launch:     August 25

Budget:     Undisclosed

Objective: The goal of MedImmune's “Flu Vaccination: Choose Your Administration” campaign is to raise awareness about flu vaccinations and the options that healthcare consumers have. By tapping into the energy and interest of the presidential election, the campaign hopes to encourage Americans to be proactive about flu vaccinations and increase the dialogue between consumers and physicians, said Mary Curtin, SVP and partner, healthcare, for Fleishman-Hillard. “It's a true public ...