WASHINGTON, DC: With Medicare reform looming as a hot-button issue in several high-profile 2000 races, PR pros have already begun to spin the debate for public consumption.

WASHINGTON, DC: With Medicare reform looming as a hot-button issue

in several high-profile 2000 races, PR pros have already begun to spin

the debate for public consumption.



Tactics unveiled to date have ranged from policy-centric to wild and

wacky.



Dark horse candidate Brian Schweitzer, running for Senate in Montana, is

publicizing his support for lower pharmaceutical prices by sponsoring

bus trips to Canadian ...