Old sayings can be useful. Try this one, which I was told by a PR agency CEO outlining the industry for me on my first day at PRWeek years ago: "Advertising you pay for; PR you pray for."
But the trouble with old sayings is that time often overtakes them. Relationships between PR professionals and media guard dogs are in many cases more synergistic, and downright cordial, than in years past, and to suggest that success lies in the lap of ...