ABC’s decision to use a retooled British quiz show as a limited-run
series for sweeps has brought results that are far beyond what the
network ever imagined. The low-budget Who Wants To Be a Millionaire,
hosted by Regis Philbin, seems to have struck a nerve with the American
public, propelling ABC to first-place in the November TV network
sweeps.
ABC’s decision to use a retooled British quiz show as a limited-run
series for sweeps has brought results that are far beyond what the
network ever imagined. The low-budget ...