Media training
How can I prepare my client for an extremely important media interview?
When it comes to media training, it's important to remember that the stakes are always high, says Jess Todtfeld, president of Media Training Worldwide.
“You always want to help the client get the exact messages they've decided on... into the story,” he says.
Because of this, interview rehearsal with a video camera is crucial. Whether it's TV, print, radio, or new media, clients need to see themselves the ...