Is it necessary to always videotape interviewees during media training?
"The mock interview is an essential part of media training, and sessions should always require that the spokesperson be interviewed in front of a camera - even if a TV story is unlikely," says Jeffrey Davis of Sawmill Marketing Public Relations, who cites three main reasons for this:
First, he points out, the presence of a video camera helps to simulate the interview scenario. It also allows the media trainer to ...