From increased responsibilities to growing competition, the constantly evolving media landscape has created both challenges and opportunities for today's journalists, finds the first-ever PRWeek/PR Newswire Media Survey.

Seven years ago, Scott Hensley was a successful newspaper reporter. Working the healthcare beat for The Wall Street Journal, he focused on creating detailed reports for the print edition.

Today, Hensley is the editor of the Journal's Health Blog, a career move he says he couldn't have foreseen just a few years ago. ...