Recent scandals have led to more scrutiny of mutual-fund companies, and, as David Ward finds, a low-key PR strategy is proving to be the best tack to weather the media storm.
A huge percentage of American families have mutual funds, and as a consequence media outlets large and small have been devoting coverage to the subject for much of the past decade.
"There are a lot of mutual-fund reporters at newspapers, magazines, and at the wire services," notes Brian Mattes, principal ...