Increasingly, the media is looking at the hotel industry as a barometer for economic and cultural trends. As such, finds David Ward, hotel communicators are rethinking the aspects and the outlets they pitch.
Hotels, or more precisely hotel vacancy rates, have traditionally been one of the more closely watched "unofficial" economic indicators. But as the current hotel exhibit at the Smithsonian in Washington, DC can attest, where and how Americans stay when they're away from home reveals a lot more than ...