On March 18, American International Group (AIG) CEO Edward Liddy faced the slings and arrows of an angry Congress that was further emboldened by the public outrage over the latest news that the insurer doled out millions of dollars in bonuses to those essentially responsible for the company's near collapse. Each day the company edges closer to the point of no return, where no amount of communications will be able to save its reputation.
 
Financial service providers are notorious ...