Every year, PRWeek runs an annual feature on the reputation of the PR industry. At one time, the article tended to focus on the "why don't we get any respect" theme, which used to be a very big deal not so long ago, particularly in regards to the C-suite.
But about five years ago, thankfully, the industry began to turn away from that tired perspective, in part because there was emerging - within clients and organizations - a much better ...