Not all of LA's media outlets focus on seaweed wraps, traffic jams,

and star sightings. Anita Chabria takes a look at Los Angeles magazine,

setting a new standard for West Coast media



Recently revamped Los Angeles magazine made national headlines last week

for its hard-edged profile of Variety editor-in-chief Peter Bart.

Originally pitched by Bart's publicist, the story landed the Hollywood

heavyweight a suspension from his job for allegedly making racist and

homophobic remarks.



It also landed the title some great publicity of its own.



While Variety's PR nightmare ...