Since its 1947 launch, Kiplinger's has kept an upbeat slant - evenin down markets - and an open ear to PR pros. As such, finds MatthewArnold, the family-run personal finance title has become a top pitchtarget.

Kiplinger's Personal Finance provides a soothing presence amid thetumult of roller-coaster markets, supplementing bare-fisted financialreporting with genteel ruminations on mutual funds, luxury cars,time-shares, and other ...