Though ubiquitous, Christmas is not the only faith-based winter holiday. To spice things up, outlets are paying more attention to other religious events.
It might be starting to look a lot like Christmas, but PR pros representing organizations for those of other faiths are finding that media are also interested in religion-themed holiday stories without a Christian tone.
"Reporters often do want to talk about different religions that also have holy days or special events around this time of year, ...