While religion and politics may be subjects to avoid at most social gatherings, the media have never had any problems delving into the latter. Now, editors and producers are increasingly comfortable boosting their coverage of religious and faith-based issues after finding their audiences can't get enough of the topic.
"There's a much greater media recognition of the role faith and spirituality play in all sectors of US society," says Andy Morris, partner and principal with New York-based Morris & King Co., ...