Broadcast PR is in a state of dynamic change. The internet and the rapid expansion of broadband, wireless technology, and cable and satellite media are all helping transform traditional broadcast PR services into multifaceted marketing and communications tools. The changes are taking place as more and more people seek their news and information from the internet and other new media formats.
Nielsen/NetRatings reported in September that the number of Americans with broadband access reached 42% in August, rising 16% since the ...