Measurement's role in the PR industry is constantly evolving, especially in the areas of social media and digital. Erica Iacono and Jaimy Lee were in New York for this BurrellesLuce-sponsored roundtable discussion.
The Participants:
Don Bartholomew, VP of digital research, Fleishman-Hillard
Johna Burke, SVP of marketing, BurrellesLuce
Marianne Eisenmann, head of research, Chandler Chicco
David Rockland, partner, MD, of global director of research, Ketchum
Frank Ovaitt, EVP and head of research, Makovsky and Co.
Israel Mirsky, EVP of emerging media and ...