Metrics strategies have had to evolve as executives demand insight that looks beyond the numbers. Bernadette Casey and Danielle Drolet were in New York for this BurrellesLuce-sponsored roundtable discussion.
Bernadette Casey (PRWeek): Are we finding that there is a lot of executive buy-in on measurement? Are conversations happening early enough and is measurement integrated throughout the company?
Allyson Hugley (MSLGroup Americas): Progress is being made toward having it integrated within the company. One of the things I'm seeing a lot ...