Be it tactics, investment, or integration, the measurement conversation continues to fundamentally change. Erica Iacono and Tonya Garcia were recently in New York for a BurrellesLuce-sponsored roundtable on the topic.
Participants
Saswato Das, director of global communications, SAP AG
Mark Stouse, director and global communications leader, BMC Software
David Kellis, senior group PR manager, The Clorox Company
Tim Marklein, EVP of measurement and strategy, Weber Shandwick
Katie Delahaye Paine, CEO, KDPaine & Partners
Natasha Fogel, EVP and GM of global analytics, StrategyOne
Chris Atkins, VP ...