Measurement is more critical as a possible recession looms
Given the roller coaster ride the economy has been on for the past few months, there are understandably concerns about how a possible recession could affect the PR industry. Rumors of marketing budgets being slashed, layoffs at both agencies and corporate communication departments, and hiring freezes are becoming more and more frequent. For those who have endured a downturn in the industry before, such news provides an eerie sense of dŽjˆ vu. However, there are other telltale signs of an ...