NEW YORK: MDC Partners is looking to find "the next Crispin Porter & Bogusky of PR," according to chairman and CEO Miles Nadal. In speaking about its investment in social media firm Attention Partners, which was announced September 16, Nadal noted the growing importance of social media and PR.
“We think PR is where advertising was five to 10 years ago,” said Nadal. “You will see us do more in PR overall. MDC is looking for the next Crispin Porter & ...