McKinsey & Co. has just fired a warning shot across the desks of CCOs. And those CCOs better pay attention.
In The McKinsey Quarterly, a regular publication of the large consulting firm, the article “Rebuilding Corporate Reputations” describes the dramatic extent to which the events leading up to the current recession have eroded public confidence in corporations.
The piece outlines the many “changes” in how corporations need to manage their reputations: integrating their communications activities, engaging with digital and social media, ...