NEW YORK: Kaplow has hired Theresa Lowe McDonnell as EVP and chief consumer strategist, a new role at the agency.
McDonnell, who started at Kaplow this month, will provide counsel to the firm's consumer clients and work with VPs to build companies' brands. She will be based in New York and report to president and CEO Liz Kaplow.
Kaplow created the role for McDonnell, who is returning to the agency after seven years at Edelman. She first joined Kaplow in 2003 as ...