OAK BROOK, IL: McDonald's is channeling the forever-young appeal of Dreamworks' Shrek the Third to encourage kids to stay active and make informed eating choices.
The global effort, launched May 11 in Chicago, highlights a Happy Meal featuring Chicken McNuggets, Apple Dippers fresh fruit snacks, and a Shrek character toy, as well as more parent-focused menu items, such as salads and chicken sandwiches.
In particular, the campaign is the "single biggest global promotion" of fruits, vegetables, and low-fat milk in the company's ...