One of McDonald's' major corporate focuses is on health and wellness.
As childhood obesity touches off concerns across the US, McDonald's has stepped up to encourage kids to stay active and make healthy food choices as a part of its global "Balanced, Active Lifestyles" campaign.
Along these lines, the McDonald's Restaurants of the Greater Philadelphia Region, which encompasses restaurants in parts of Delaware and New Jersey, as well as in the Philadelphia area, asked its AOR, Tierney Communications, to develop a ...