McDonald's rolls out largest marketing effort in more than 30 years

OAK BROOK, IL: McDonald's is undertaking its largest marketing initiative in more than 30 years to nationally launch its McCafé coffee line today. It includes brand cappuccinos, lattes, and mochas.

From a McCafeYourDay Twitter feed to a sweepstakes partnership with Visa, the fast food chain will seek to promote the new product line with an integrated approach to marketing that includes PR and advertising, said Danya Proud, senior manager of US media relations at McDonald's. She noted it was the company's ...