CHICAGO: McDonald's has opted for Jndeo, a Chicago firm, to handle PR and marketing efforts in the Hispanic community for Chicago area and Northwest Indiana McDonald's outlets.
The agency plans to put three to four staffers on the account, said Gigi Ybarra, director. A PR budget is still being formulated.
PR efforts will focus on promoting the fast-food giant's $1 menu and on brand-building.
"They've done a lot for the Hispanic community," Ybarra said. "We want to promote that."
McDonald's considered eight agencies initially, ...