OAK BROOK, IL: McDonald's recent rollout of a number of non-traditional burger products has caused it to use more consumer-focused communications efforts after finding media fatigue in its rollouts.
Much of McDonald's recent success is attributable to those non-traditional products, as the QSR leader's menu offerings have changed along with the snacking habits of consumers. The result, the company said, is making McDonald's more than just a lunch and dinner destination.
New choices include three different types of snack wraps; the ...