McDonald's takes a departure from its usual marketing fare as an anonymous sponsor of an Olympic-themed online game, The Lost Ring, reports the New York Times
. The alternate reality game (ARG) is described as a mix of the television program Lost
and the 90s film The Blair Witch Project
The game began about a month ago when 50 bloggers received packages with a poster and a clue that took them to the game's Web site. It combines online and offline play ...