OAK BROOK, IL: McDonald's will kick off a social media contest on Friday, allowing consumers to participate through either the company's general or just-launched Spanish-language Twitter handle.
The restaurant chain will be able to reach a wider audience by integrating the @MeEncanta Twitter account into the “Do you want fries with that?” contest, said Cristina Alfaro, external communications manager for McDonald's USA.
VPE Public Relations, the fast-food chain's Hispanic PR AOR for nearly 20 years, is managing the account and working closely ...