NEW YORK: McDonald's hired MWW's Cheryll Forsatz to fill a new position, director of PR for its New York region, as the company looks to continue driving business results in the key market. The appointment, effective in October, creates the first director-level PR role at the regional level, and is indicative of the company's evolving decentralized model which delegates about 80% of its business operations to 22 major regions.
“It will be serving as a potential model for other big ...