PHILADELPHIA: McDonald’s Philadelphia-area franchisees last week
made their long-awaited choice of a lead agency, hiring The Tierney
Group to head their regional PR.
PHILADELPHIA: McDonald’s Philadelphia-area franchisees last week
made their long-awaited choice of a lead agency, hiring The Tierney
Group to head their regional PR.
The appointment, effective on January 1, ends the group’s relationship
with Alta Communications, which until earlier this year had been
Golin/Harris’ Philly outpost.
The McDonald’s Restaurant Association of the Greater Delaware and Lehigh
Valley, which had been with Golin/Alta for seven years, looked at ...