OAKBROOK, IL: McDonald's plans to find an employee in the next seven weeks or so to helm the blog of its new internal Web site, Station M.

The key blogger will represent the company and work in conjunction with its internal communications team to hit key topics important to the brand, said George Hradecky, manager, internal communications, for McDonald's USA.

Station M, which opened in early March, was created to provide employees with key messaging, and the ability ...