BOSTON: The McDonald's Advertising Cooperative, which represents about 300 restaurants in the New England region, has hired Shift Communications as its AOR for PR and social media.

A seven-person PR committee made up of McDonald's owners and operators from Massachusetts, New Hampshire, Rhode Island, and Vermont led the selection process, assisted by corporate representatives from the fast-food chain. The review process began in late August, with an initial list of more than 50 firms, said Robin Boorstein, chair of ...