OAKBROOK, IL: Station M, McDonald's internal Web site for its North American restaurant workers, will soon feature a more diverse group of bloggers and a number of new features as the company seeks to better connect with its employees.
Adding bloggers from different geographies is one part of the strategy to better reflect the company's restaurant staff, or "crew," and synchronize with their on-site needs, said George Hradecky, manager, internal communications, for McDonald's USA.
Over the next two weeks, McDonald's will ...